Business Consulting

We have a very strong business consulting division. Our clients come to us when they have an issue that is almost always central, intricate and even game changing. Our service portfolio is devised to encompasses all these issues and includes the following service lines:

Corporate Strategy

  • Emerging market & growth strategy
  • Business planning
  • Corporate health analysis
  • Business model reengeenering

Customer & Market Stragey

  • Market entry
  • Customer experience & insights
  • Channel management
  • Sales force effectiveness
  • Mystery shopping

Research & Analytics

  • Market research
  • Customer experience & insights
  • Data analytics
  • Market intelligence
  • Industry & sector research

Marketing & Brand Consulting

  • Marketing & communication plans
  • ATL & BTL advertising
  • Media Analysis
  • Brand development
  • Brand health analysis

Human capital advisory

  • Performance evaluation
  • Organization design
  • Organization governance
  • Job & role design
  • Staffing & organizational transitions
  • Total Reward
  • Employee engagement survey & analysis

Our Select Credentials

  • Market research to understand the purchase behaviour of a large consumer electronics retail chain of GCC
  • Consumer perception analysis for food product manufacturing company of GCC
  • Brand Health Analysis for a leading real estate company of GCC
  • Brand positioning strategy for an RMG retailer of GCC
  • Vendor identification and due diligence study to set up alkaline battery manufacturing unit in Mozambique for a leading UAE trading house
  • Communication plan for an FMCG company of Oman
  • Market entry strategy for media tablets for a leading retailer of UAE
  • Feasibility study on setting-up a LPG gas cylinder manufacturing Plant in UAE for a leading oil & gas company of Tanzania
  • Employee engagement survey for a leading multi brand retailer of India
  • Staff performance evaluation tool development for a global hotel chain
  • Advisory services related to a company’s sales organization, deployment, rewards, training and system technology selection and support
  • Go to Market strategy for a global telecom equipment manufacturer for the Indian market
  • Consumer perception analysis for select insurance products for a leading insurance company in India
  • Media mix analysis: Comparison & benchmarking of media mix for a chain of hotels with its competitors to develop marketing communication plan for India market
  • Consumer perception analysis: Consumers response analysis for government tourism development corporation to develop a marketing plan for promoting heritage tourism
  • ROI evaluation of an Ad campaign for a consumer durable brand: Developed a model/framework with parameters both internal and external to measure ROI.
  • Brand repositioning: Brand repositioning strategy for a chain of resorts of India
  • Marketing plan that resulted in an increased brand recall within a customer segment for a telecom accessories retail chain in India
  • Integrated marketing plan for Indian market for a retail bank
  • In-depth competitors’ landscape analysis for a chain of restaurants in India. The study was used to fine tune the market offerings
  • ‘Go to Market’ strategy for telecom equipment and accessories manufacturing on India
  • Customer Segmentation Study to enhance customer service delivery process for a leading Hotel
  • India entry strategy for a leading manufacturer of baby care products
  • Business strategy formulation for a market leader in FMCG for Indian market
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